How to use public engagement to feed into arts research (and vice versa)?

Too big a focus on statistics rather than stories?
Research is interactive.
Word of mouth.
Public offering a different prospective – interpreted research.
What are the questions we need to ask?
New knowledge to the researcher and new knowledge to the public.
The more you have an association with it, the more you are likely to engage with it.
Research from outside the area bringing fresh approaches.
Scepticism of research projects. “Why” is a big question. Rural communities gaining trust.